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Toys have best year in at least a decade
The U.S. toy industry is expected to have its strongest year in at least a decade after several years of kids choosing videogames and mobile apps over Barbie and stuffed bears. Annual toy sales are projected to rise 6.2 percent to $ 19.9 billion in 2015 …
Read more on Salt Lake Tribune

Inside the Toy Marketing of 'Star Wars: The Force Awakens'
“This is going to be a very significant business in the first half of next year as kids watch the movie multiple times when it is distributed digitally,” says Richard Barry, chief merchandising officer of Toys “R” Us Inc., which has built permanent …
Read more on Wall Street Journal

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